When Coffee Represents a Nation’s Spirit

Hanoi – On June 19, 2025, at the headquarters of Lien Viet Green (LVG), a launch event for the specialty coffee distribution dealer in the Northern region attracted not only industry professionals but also special attention from diplomatic representatives of leading coffee-producing countries.

The event marked the collaboration between LVG and NKG Vietnam – a member of Neumann Kaffee Gruppe, the world’s leading green coffee group.

Here, over 20 specialty coffee samples from Peru, Brazil, and more were displayed and introduced to the community of roasters, distributors, and coffee chains in Northern Vietnam.

Notably, the presence of diplomatic representatives such as the Ambassador of the Republic of Nicaragua, the Embassy of Colombia, and the Embassy of Peru brought a profound diplomatic flavor to the event. They attended not only as honored guests but also as advocates for promoting coffee trade cooperation between their countries and Vietnam.

The event was not just a business activity but also showcased the growing role of the coffee industry in cultural exchange, policy connection, and trade among nations. Each cup of coffee poured during the ceremony carried not only the unique flavors of its origin but also encapsulated the spirit of collaboration and the celebration of international agricultural values.

Today, coffee is not just a product—it is a common language that connects cultures, nations, and people who love agriculture globally.

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